About us
Assupol has been proudly serving those who serve for over a century. We provide funeral, life, savings and retirement products and services to South Africans from every walk of life
In everything we do, we aim to reward the trust that our clients have placed in us. We keep our promises to our stakeholders, and we are always there for our clients when it matters most.
In good times and bad times, Assupol is focused on the needs of the people of South Africa. That is because it is people like you – our clients – who have made Assupol who we are today.
We are known for our energy, focus and commitment, but even more importantly, people know that Assupol cares. We care about our employees, our clients, and – through the Assupol Community Trust – about making a difference to the children of our country.
Our vision
To be the insurer to the people
Our mission
To serve those who serve
Our values
To treat our clients fairly
- We put our clients first.
- We have over a century of experience.
- We are a trusted leader in our selected markets.
- We take pride in our understanding of the needs of the emerging market in South Africa.
- We pay valid funeral claims within 24 hours.
- We provide products that are innovative, simple, affordable, and relevant.
- Our selling process is transparent, and our dealings with clients fair.
- We’re easy to reach at our nationwide network of branches.
- Effective and professional sales teams and distribution channels.
Following revisions to the Codes of Good Practice implemented in 2019, Assupol Life is pleased to announce the completion of its Broad-Based Black Economic Empowerment (B-BBEE) verification process and has been awarded a Level 1 rating. Since inception, Assupol has put in extensive work in recognising that the long-term success and sustainability of its business is inherently tied to the socio-economic transformation of the country as well as its success as a nation.
- 48-hour claim turnaround.
- Cashback benefits on funeral policies.
- Instant Discounts™ money for funeral necessities sent to your phone.
- Using Persal as a payment method for policy benefits.
- Cash benefit payments via the Post Office.
At Assupol, we always consider new ways to improve our service to you!
