
Our vision
To be the insurer to the people

Our mission
To serve those who serve

Our values
To treat our clients fairly
- We put our clients first.
- We have over a century of experience.
- We are a trusted leader in our selected markets.
- We take pride in our understanding of the needs of the emerging market in South Africa.
- We pay valid funeral claims within 24 hours.
- We provide products that are innovative, simple, affordable, and relevant.
- Our selling process is transparent, and our dealings with clients fair.
- We’re easy to reach at our nationwide network of branches.
- Effective and professional sales teams and distribution channels.
Following revisions to the Codes of Good Practice implemented in 2019, Assupol Life is pleased to announce the completion of its Broad-Based Black Economic Empowerment (B-BBEE) verification process and has been awarded a Level 1 rating. Since inception, Assupol has put in extensive work in recognising that the long-term success and sustainability of its business is inherently tied to the socio-economic transformation of the country as well as its success as a nation.
- 48-hour claim turnaround.
- Cashback benefits on funeral policies.
- Instant Discounts™ money for funeral necessities sent to your phone.
- Using Persal as a payment method for policy benefits.
- Cash benefit payments via the Post Office.
At Assupol, we always consider new ways to improve our service to you!

Our Leadership
Meet the directors of the Assupol Group – men and women with exceptional leadership skills, business experience and a passion for serving others.

Assupol Cares Projects
As a leader in the insurance industry, we have a long history of engaging with the communities in which we operate