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Our Business

Our Business

Assupol Life began, in 1913, as a burial society for members of the South African Police Service. From that modest and caring beginning it has grown into a fully-fledged life insurer, leading the market with innovative products and services.

Assupol, indeed, has become a household name, synonymous with high-quality service, and affordable products tailored for our focussed markets. But, importantly, after more than a century, Assupol has remained the caring company that it was at its birth.

Assupol Holdings Ltd

Assupol Holdings Ltd is the holding company of the Assupol Group of companies. Our Group operates through two wholly-owned subsidiaries, Assupol Life Ltd and Assupol Investment Holdings (Pty) Ltd.

Assupol Life Ltd

Assupol Life Ltd is a registered life-insurer, and authorized financial services provider. It provides affordable funeral, life, savings and retirement products, primarily to the emerging segment of the South African market.

Assupol Investment Holdings (Pty) Ltd

Assupol Investment Holdings (Pty) Ltd is our investment-holding company. It holds our Group’s strategic investments.

Prosperity Life Ltd

Prosperity Insurance Company Ltd was the first black-owned insurance company in South Africa. Assupol Life acquired Prosperity’s business, which was transferred to it in 2012. We own the Prosperity trademark.

Cornerstone Brokers Corporate (Pty) Ltd

Cornerstone Brokers Corporate (Pty) Ltd was established in 1995. It markets Assupol’s funeral insurance product primarily to pensioners who receive a social grant from government.

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Our Business
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