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<i>instant</i>Discounts™ Mall launched to celebrate a year of Assupol Rewards

instantDiscounts™ Mall launched to celebrate a year of Assupol Rewards

30 Aug 2020

Johannesburg

The Assupol rewards programme is celebrating its first birthday with the launch of the instantDiscounts™ Mall.

 

The Mall is an expansion of the existing instantDiscounts™ benefit available to all Rewards members. In the Mall, members now have access to up to 12 instantDiscounts™ categories which sees the instantDiscounts™ growing from groceries to include gifts, travel and fashion. The Mall is available to all Assupol Rewards members and offers monthly savings on products and services redeemable from our various Rewards partners.

 

Assupol Head of Product Development and Actuarial Support, Jurie Nel said, “the instantDiscounts™ Mall is critical in ensuring that we continue to achieve on our primary objective for launching the Rewards programme; that of giving value back to clients.

 

“The second objective was to promote the Assupol Client Portal where clients can digitally view, maintain and claim from their Assupol policies. Along with this, Assupol Rewards creates a way through which clients can earn rewards by updating their contact details and making e-mail their preferred method of correspondence.

 

“Lastly, Assupol Rewards was launched to support our growth strategy. Members earn a referral reward when referred family and friends successfully take out Assupol policies,” concluded Nel.

 

Since the launch of Assupol Rewards in August 2019, the programme has attracted over 43 000 registrations. 25% of these members had no prior relationship with Assupol and 10% of them have already taken out an Assupol policy since joining Rewards. More than 7 500 instantDiscounts™ coupons have been generated and over 1 000 members have earned rewards for updating their contact details. Referrals are also growing strongly across our various sales channels.

 

Assupol Rewards is simple and relevant. Anyone in South Africa can join for free and start earning rewards for:

 

  • Updating contact details and making e-mail their preferred method of communications;
  • Successfully referring family and friends to take out Assupol policies.

 

The above rewards can be redeemed as cash deposits into the member’s bank account or as instantGroceries® vouchers that can be accessed in seconds from the member’s cellphone and used at Checkers, Pick n Pay and Shoprite stores nationwide.
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